Kind Ads System
Advertising Without the Irritating Ads
Kind Ads will show you more relevant ads through channels like email marketing and push notifications so you can browse the web without being bombarded by irrelevant ads. Are banner ads ruining your website's experience? Now you can start showing users relevant ads through push notifications and emails that don't irritate users. Plus you'll get paid instantly. Are you tired of rising ad costs? A large portion of your ad dollars is going to a middleman. You can now save money by cutting out the middleman.
The Leadchain Foundation is launching the Kind Ads Protocol, a decentralized protocol on the Ethereum blockchain that improves how publishers and advertisers engage online (the “Kind Ads Protocol”).
A core component of the Kind Ads Protocol is a blockchain-based scoring system (the “Kind Ads Score”) that ranks publishers and domain names based on how much they are trusted by their users.
Advertisers can use this trusted domain score to identify and advertise on the highest quality publishers in their niche.
The Kind Ads Protocol enables publishers to market directly to their audience in a less intrusive fashion - using more natural communication channels like e-mail, push notifications and chat - eliminating the need for annoying and intrusive display ads.
Additionally, applications built on top of the Kind Ads Protocol can provide users with a global opt-out list and enable users to be compensated if they do choose to receive marketing messages.
Perhaps most importantly, the Kind Ads Protocol, together with its applications (together, the “Kind Ads Ecosystem”), facilitates this functionality without the 30%+ fees charged by most advertising middlemen.