An Ethereum Based Solution for Mobile Advertising
The iBuildApp Network is building a decentralized mobile marketplace that will include a mobile advertising network, called adNetwork, which will make use of the Ethereum blockchain to alleviate the issues of ad fraud by linking up users directly with advertisers and recording all interactions in an immutable and transparent manner. For the advertising industry, the blockchain can ensure that advertisers only pay for real views, clicks, sign ups, and other conversion-related actions by recording all actions in an immutable and transparent manner.
iBuildApp Network Partners with iBuildApp to Bring Mobile Ads to 7 Bln Users
Users on smartphones would opt in to advertising through smart contracts offered directly by advertisers
Smart contracts will be self-executing and run directly on the blockchain without involving an intermediary.
So once the blockchain has confirmed that a user has viewed an ad, the contract would automatically release IBA token to the user’s account.
Advertisers could also set the contract to release funds even if a mobile user chooses not to view an ad and use the viewed/not-viewed data to determine which users are worth targeting again in the future.